We have been home for three weeks now. We have gotten things in order- we said hello, thank you , and goodbye to our WONDERFUL renters, Janet and Charlie. We have gotten up to date on bills, doctors appointments. We have unpacked the things we stuffed into Eleanor's room for safe keeping, although there are still boxes of books in the upstairs hallway. We've participated in two yard sales to purge a little more of the unnecessary things. We've worked in the garden and contracted with a mason. We've caught up with the kids, friends and neighbors, and the larder is restocked. We have gotten the loose ends tied up and a new rhythm has developed.
I started getting the feeling about a week ago. The feeling that I needed to get some focus to my days, I needed to think about going back to work. I needed to make some decisions about which direction to take- start my own business, go to work for a large company, a small company? Needed to focus my energy and activity.
Three opportunities have popped up for me! The Medford Farmer's Market needed someone to do their on line Facebook and Twitter marketing, and maybe update their website/blogspot. No budget to pay, but I could do it. Next, Daniel Spirer Jewelers needed someone to update their internet presence. They would barter for services. Next, World Computer Exchange needed someone to provide input and resources for a big pledge drive and website update they are barreling towards. All but three staff members are volunteer. Things were coming into focus for me.
The need is there, as I saw it last summer. Small businesses, non- and not-for-profit organizations need to incorporate or update their online presence, but don't have the resources to pay the sometimes exorbitant fees that some companies are charging. They don't know who to believe about what services are effective for their product and market. What is also interesting is that, IMHO, larger businesses also have the need to spiff up their internet activities, but either don't see it, don't believe it, or don't know the value of it.
I am throwing my hat into the ring...
I want to bring organizations to the internet. I want them to see that it is not very expensive to polish their sites, communicate with customers, get their compelling stories out there. Even on a shoestring budget. It is more than a "snow job" by a slick sales person. It is not a passing fad. Internet and social media marketing are a business requirement.
Need a wide brimmed hat for those sunny blue skies!
